Old news I know, but it’s once again annoyed me that the Football League Cup is changing sponsor from Carling to Capital One, a Credit Card company.
The Football League Cup has gone through a tonne of names since its inception:
Period Sponsor Name
1960–1982 No main sponsor Football League Cup
1982–1986 Dairy Crest Milk Cup
1986–1990 Littlewoods Littlewoods Challenge Cup
1990–1992 Rumbelows Rumbelows Cup
1992–1998 Coca-Cola Coca-Cola Cup
1998–2003 Worthington’s Worthington Cup
2003–2012 Molson Coors Carling Cup
Mickey Mouse Cup*
Tin Pot Cup*
2012–2016 Capital One Capital One Cup
*2008 – Present: Informally known to fans by either of those two names. Both widely accepted names
amongst Premier League fanbases. Rumoured to be re-named ‘Crapital One Cup’,
‘Capital Fuck-Cup’, ‘Two Teams One Cup’ or even the ‘Ballina Cup’.
What kind of sales increase are Capital One expecting to achieve by acting like another faceless corporation – desperate for customers who, if they bothered to realise, are trying to pay off their LAST credit card anyway – plastering their logo all over a trophy, which five of the top six premiership teams don’t care about anymore (unless of course they get knocked out of the FA Cup and Premier League title race where all of a sudden it’s worth-winning again) and in truth, was only established as an excuse to test new floodlights in football stadia??
The name ‘[Insert company] Cup’ doesn’t roll off the tongue properly (say each one out loud without cringing and I’ll buy you a pint) and yet those companies’ ideals behind it remain just as cynical as they’ve always been about customers suddenly dropping everything else to buy their products/services. I even got annoyed when presenters of FA Cup coverage had to say ‘The FA Cup…’ and then add on ‘sponsored by E-ON’ and then later ‘with Budweiser’ (which isn’t that good anyway, so no wonder they were desperate to plaster it over anything and everything they could!).
What sponsors of sports events think we think:
WOW, COOL, SUPER, SMASHIN’, GREAT – Capital One are sponsoring the cup now. I’m going to cancel ALL my other credit cards with MasterCard and Visa just so I can sign up to Capital One. They really do connect to me and speak to me now that they’ve plastered their name all over this cup in football, the sport I love so much and watch so often while drinking my Carling Lager and betting on the score at ESPN‘s sponsor Bet365 [as William Hill's odds didn't come on until about 45 seconds before kick-off and by then it would have been too late!] with the money stored in my Barclays bank account, which I maintain at the bank I drive to using the Ford car sponsoring Sky Sports’ live coverage which will be reported in scoreline form on Sky Sports News, by which time I’ll be back at home, sitting in my armchair watching it while sniffing my armpits which have been sprayed with Sure For Men deodorant!
What we REALLY think:
What an absolute fookin joke this trophy is. Bloody corporate advertising vehicle is all it is now. Go buy advertising space in the paper, on the god-awful banners stuck around the edges of our stadiums or on TV like everyone else. Stop ramming it in our faces when we’re trying to escape into the world of watching the footy, drinking and celebrating in a homoerotic fashion when our team scores. Sod off, sports sponsors and sod off, Capital One! Leave these once credible trophies alone. Invest money in another form of advertising. Or better still, form a company football team and WIN the damn thing. You can then have your company name engraved on it for nothing!
BTW, One isn’t even a capital! It’s a number not a letter. Jeez.
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